Simon Cowell is taking the X Factor format to YouTube with a global competition to be launched with none other than One Direction.
What's not mentioned that much here is that this is also a commercial partnership with Skype. I believe wannabes will be able to audition via Skype and every month Simon will do a live Skype chat discussing the talent and his hot picks.
Will be very interesting to see how the TV format phenomenon adapts for online and, of course, how well it does as a pure play online proposition!
What's not mentioned that much here is that this is also a commercial partnership with Skype. I believe wannabes will be able to audition via Skype and every month Simon will do a live Skype chat discussing the talent and his hot picks.
Will be very interesting to see how the TV format phenomenon adapts for online and, of course, how well it does as a pure play online proposition!