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Coca-cola spend millions on social for a 0.01% sales uplift...ouch

3/20/2013

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Oooh, now this will get everyone talking...Coke have released information that despite their huge success on social media, it makes no difference to their sales.  This won't please the peeps over at Facebook who've just released their data to prove the exact opposite!

You can read more about it on the excellent Econsultancy site.
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