I'm speaking on a panel titled 'Unlocking the value of payments: how to monetise data (without alienating your customers)'.
In prepping for the session, I've been thinking about the key messages I think are important to get across. As per usual, it all comes back to focusing on the customer. Customers want fast, smart and simplified shopping, regardless of what they are buying. And they increasingly want to do so in a multi-channel environment. Did you know whilst 51% of retail mobile searchers go onto to visit a retail website, 24% of customers actually stroll down the street and visit a physical store?
I'll update this blog more as the conference progresses - but for me, the headline message is that retailers need to increasingly view themselves as media content companies, not just shopping destinations. Brands will pay a premium to be prominently present at the 'Final Moment of Truth' when a consumer decides which product to add to their basket. And brands, naturally, as well as retailers want to reward customers for their loyalty.
And so what's one of the best ways to place the most relevant product in front of the right customer at the Final Moment of Truth leading to an increase in conversion rates? Data analysis, naturally!