After that impressive warm up, the audience then got me, which hopefully wasn't too much of a let down.
Here are a few key messages from my presentation.
1. Analysis Paralysis is a 21st century disease when it comes to big data and retail. I often find that the more data thrown at a problem, the less common sense is applied to resolve the issue.
2. Data does not, can not and never will supplant killer retail instinct.
4. The mere fact you can measure something, divide one number by another or report on something regularly does not make it useful. Bring everything back to the four quadrants of retail improvement.
6. It's not just about why customers DO buy, it's about why the DON'T buy too.
7. Done is better than perfect - i.e. A Good Plan today is better than a Perfect Plan tomorrow!