Where does mobile play in your purchase journey?

Google's Mobile in the Purchase Journey interactive tool

Shopping on mobile remains cumbersome.  Even mobile enabled sites for market leaders such as ASOS are still time consuming and give too many reasons for a shopper to bail before they finalise their purchase.  
The Think at Google team have released a super new interactive tool, which you can drill down into by country or industry - for retail it hammers home the importance of mobile in the purchase journey.  Check out these stats above which speak for themselves. 
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