Here's the final cheat sheet from the excellent Linchpin SEO. Having worked closely with our clients on an integrated social media commercialisation strategy we are more than conscious that the little details make the biggest difference. So, use the cheat sheet below to get ahead and ensure the maximum ROI for your Facebook channel. Note, if you're not currently measuring your own stats based on the criteria below, then now is a good time to start!
There's a super article on LinkedIn today which talks about how FOCUS (or lack thereof) is the number one mistake that entrepreneurs make. It's a great article and well worth a read.
In essence it says if you and your entire company can't articulate your top three priorities, then chances are you're spreading yourself too thin and won't achieve the key objectives to reach your goal.
I would say this article isn't just a must read for entrepreneurs, but also for large companies too. My experience with working with large companies is that there is never a lack of great ideas or even entrepreneurial spirit - however, there is a common theme in an inability to execute and 'make things happen'. Organisational structure and politics aside, if the strategic management level isn't aligned in working towards a common focus - then you can bet any amount of money that organised chaos will reign supreme beneath you.
The best idea in the world remains just that, unless you can make it happen.
The infographic below from Linchpin is fairly self explanatory. If you want interactions for your tweets, then tweet on a weekend!
Simon Cowell this week launched The You Generation with none other than @OneDirection, the first global talent competition opened on March 20th and will close on March 30th.
This is an interesting partnership for Syco with both YouTube and Skype. Of course it makes perfect sense asYouTube is the largest video audience in the world and Skype will promote the competition to their 250 million monthly users.
Given that One Direction's world domination was largely fuelled by social media, all they need is one hit from the entire year and I'm sure the investment ROI will pay off handsomely.
Watch the video below for an interview with Simon and also get a sneek peek inside his office!
If you're a brand with a presence on Facebook, but only post during the week then you're missing out, according to this excellent report from LinchpinSEO.
Interaction for weekend posts is 14.5% higher than weekday posts according to their research. Yet only 14% of posts are published on a weekend. The full info graphic is below, sorted by industry it's' an excellent resource.
Interesting article on why Facebook ad clicks don't matter. Slightly self serving naturally, as Facebook commissioned independent data analysis giants, Datalogix, to prove the impact of Facebook adverts as having a positive brand awareness impact and offline sales increase.
Of course this gets around the fact that the clicks on Facebook adverts are much lower than the click through rate on Google ads, even if Facebook do claim that their targeting and relevance is superior.
My take on this, if you want a direct response campaign - don't use Facebook.
If you're a huge brand and want to do a brand awareness campaign - then do!
A nicely timed release, given Coke's statement yesterday about social's zero impact on sales! (See our post from yesterday).
Oooh, now this will get everyone talking...Coke have released information that despite their huge success on social media, it makes no difference to their sales. This won't please the peeps over at Facebook who've just released their data to prove the exact opposite!
You can read more about it on the excellent Econsultancy site.