Yahoo!'s Marissa Meyer has given a cracking interview to Bloomberg at Davos. It's half an hour long, but definitely worth watching. She talks mobile and the key 'nut' to crack? Monetisation. We couldn't agree with her more!
Twitter breaks down UK TV behaviour by demographics, device, and genre - this is a simply fascinating report from Twitter and a superb article from The Verge which led me to discover it.
It gives a sneaky peek on how TV programmers, networks, and advertisers are going to drive the Twitter experience in the future.
You can also download the 20 page report (registration required). It's a must read.
If you only read one thing this year, then let it be this. Google's very insightful and data rich work on the Zero Moment of Truth
Years ago the marketing wizards at P&G coined the term the 'Final Moment of Truth' which is the moment a customer picks your product off the shelf and puts it into their shopping basket.
The Google research shows that now brands have to be in the minds of consumers when they are 'thinking about thinking about buying'. And that's the Zero Moment of Truth. Consumers now check over 11 data points or sources of information before purchasing, according to the report. Many online, but also word of mouth etc. This demonstrates the importance of a through the line content strategy and making sure you can be found, no matter when, where or how a consumer might be looking for information on you.
Here's their video which gives a nice highlight of the thinking. The e-book is really worth a download, and depending on what industry you work in, they also have some really great stats available on the site.